The question doesn’t change, and neither does the answer. Why do so many organizations fail to meet all their objectives? They fall short because they lack the implementation capabilities that turn powerful strategies into results.
Strategy has little value until it is implemented. In a world where disruption can happen overnight, moving rapidly from strategy design to delivery is critical. Yet too many companies go only halfway, putting their best resources into design and in effect ending up treating delivery as an after thought. As a result, strategies fail, customers leave, key talent is lost and financial performance suffers.
Winning organizations are nimble and flexible. When companies can adapt both their strategy and its execution in response to changing conditions – such as evolving customer needs, new market entrants, or shifting cost structures – they can thrive on disruption while others lose their balance.
A total of 500 senior executives participated in this survey, conducted in 2017. Respondents all work for large companies: 48% have annual global revenues of $1 billion to $5 billion; 39% of $5 billion to $10 billion; and the remaining 13% of more than $10 billion.
The findings remind us what is possible when effective, energetic execution complements first-class strategy design.
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