In a pandemic horse race always back self-interest.

Economists call it utility. A person’s preference when faced with a set of choices, assume self-interest is the sole force that makes the world go round.


Paul Keating famously quoted his early mentor, Jack Lang: ''In the race of life, always back self-interest - at least you know it's trying''.


Humans are wired up to be selfish. “What’s in it for me?” is about the survival of the species.


On the other hand, groups can help us survive if we stick together. Social cohesion’s dramatic recent rise has shown us people pulling together especially in health and emergency services contexts.


We make delicate utility choices between self and what’s best for others in our families, work teams, sports teams and so on. We often admire and applaud self-less acts on a sporting field!


Choices in a pandemic matter:

  • Casuals taking Job Keeper and refusing to work

  • Suppliers price gouging face masks

  • Leaders worried about how THEY look

A true leader lifts everyone in the room when they walk in.


The first question I ask of a leader is “why do you want to be a leader?”.


Next is “why would someone want you as their leader?”.


You can’t have it both ways.


Life’s great, Bruce

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