Don’t tell me your dog ate your Facebook, Karen?
Roy Morgan (Social Research) has identified one unique social aspect of Millennials (born 1976-1990). It’s not the experience-seeking, travel-loving, commitment-avoiding, avocado munching, mortgage-dodgers who privilege lifestyle above all else…
You might be surprised to know 31% of Sydney and Melbourne’s Millennials were born in Asia (and 23% of Melbourne’s Gen Zs were too).
Our Asian-born Millennials have a very different mindset to their Aussie born peers.
74% are married
20% are Chinese and own debt-free homes
25% regularly worship
74% with a degree (vs 50%)
More likely to vote Liberal
Higher belief in traditional gender roles (triple)
Funnily enough, they have more in common with the Hey Boomers than their peers - far more diverse and conservative than you might have thought.
And this has far-reaching implications for leadership in workplaces:
Value empathy over ego
Believe a leader's role is to empower
Different upskilling needs and methods
I think Australia’s future is actually in pretty good hands.
For the full research please visit: We got it all wrong on Millennials